What is content marketing in digital marketing
- what is content marketing
- what is content marketing in digital marketing
- what is content marketing with example
- what is content marketing in simple words
Why content marketing is important
Content marketing pdf...
Content marketing
Form of marketing focused on creating content for a targeted audience online
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users.
Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.[2]
Content marketing starts with identifying the customer's needs.
After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, ph
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